Hi everyone, We're going through some of our old posts in our WordPress blog and updating them, adding new information, new links, and photos. My question: If we update the posts significantly, should we also update the "published" date to today? If we only correct some typos or a dead link, we don't touch the date. However, if we've done some real work on the post, we'd like to update the published date in order to bring it to the top of our blog feed and draw new attention to the post. However, I'm a little nervous that this could be seen by Google as spammy, as it's not technically a new post and the URL already exists in Google's index of our site. Here's an example of a post that was published several years ago and then updated a few week's ago with new information (and a new date stamp): http://www.eurocheapo.com/blog/barcelona-tip-five-cheap-eats-under-e6.html Any thoughts on this? Thanks, Tom

I found many duplicate title tags and I'm in the process of changing it  Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?

Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre

So my company is upgrading its Internet bandwidth.  However, apparently the vendor has said that part of the upgrade will involve changing our IP address.  I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed: http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/ http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it? (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)

Working on a site for a dentist.  They have a long list of services that they want us to flesh out with text.  They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each. Obviously, we're not going to write this off the top of our heads.  We're pulling text from other sources and trying to rework. The question is, how much rephrasing do we have to do to avoid a duplicate content penalty?  Do we make sure there are changes per paragraph, sentence, or phrase? Thanks! Eric

Sort of a strange situation I'm having and I wanted to see if I could get some thoughts. Here's what has happened... Monday morning, I realized that my website, which had been showing up at the bottom of page 2 for a specific result, had now been demoted to the bottom of page 6 (roughly a 40 spot demotion). No other keyword searches were affected. I immediately figured that this was some sort of keyword-specific penalty that I had incurred. I had done a bit of link building over the weekend (two or three directory type sites and a bio link from a site I contribute to). I also changed some anchor text on another site to match my homepage's title tag (which just so happened to be the exact phrase match I had dropped in) - I assumed this was what got me. I was slowly beginning to climb up the rankings and just got a bit impatient/overzealous. Changed the anchor text back to what it originally was and submitted a reconsideration request on Tuesday. This morning, I get the automated response in Webmaster Tools that no manual action had been taken. So my question is, would this drop have been an automated deal? If that's the case, then it's going to be mighty hard to pinpoint what I did wrong, since there's no way to know when I did whatever it was to cause the drop. Any ideas/thoughts/suggestions to regain my modest original placement?